Role
-
Concept and visual design
-
User experience planning (assembly and interaction)
-
Graphic and print layout design
-
Creation of mock-ups for design review meetings
-
Coordination with client’s engineering and prototyping teams
Project Overview
In Japan, milk is typically sold in high-purity paper cartons. A packaging company that recycles this material into strong, white cardboard—primarily used for trade show panels and simple displays—wanted to enter the interior industry. As a promotional initiative, we were tasked with designing children’s furniture made from this recycled cardboard.
Concept
This project explored the use of high-purity recycled cardboard to create functional, engaging children’s furniture. While structural aspects were handled by the client’s engineering team, I focused on visual design, ease of use, and educational value. The pieces were designed for easy family assembly, with printable surfaces that invite drawing and creativity. Cardboard was chosen as a practical, sustainable solution for short-lifecycle furniture.
Design Features
-
Flat-pack design for easy transport and take-home usability
-
Structural switching system for simple, tool-free assembly
-
Graphics highlighting the client’s printing capabilities
-
Educational and interactive value for families and children
Exhibition & Outcome
The furniture was exhibited at a design fair in Italy, where it received very positive feedback. Interest followed from international buyers, including an online design shop in the UK.
However, as discussions progressed, challenges around CE certification, strength testing, and international regulations led the client to focus on the Japanese domestic market.
The product was ultimately used solely for promotional purposes.
Workshop
T
Workshop
T
